McGrath extends reach into Victoria’s Gippsland region with office in Traralgon

McGrath Estate Agents announces its expansion into the key property market of Traralgon, two hours east of Melbourne in the Latrobe Valley and gateway to Gippsland’s lifestyle attractions.

McGrath Traralgon is led by Principal Matt Johnson, a lifelong resident of the town with 16 years in the real estate business. He heads a team of talented sales agents; Matt Fava, Ben Britten and Sam Shaw.

The office will cover an area from Toongabbie in the north to Jeeralang in the south and from Rosedale in the east to Yarragon in the west. Key suburbs serviced by McGrath Traralgon include Glengarry, known for its close-knit community and country charm, Tyers - home to prestige acreage, and Hazelwood North where buyers chase a true rural lifestyle. Affordable housing can be found in Churchill, and Morwell is showing outstanding value with strong growth potential.

McGrath Head of Franchise, Chris Mourd said, "The opening of McGrath Traralgon reflects our commitment to growing in high-potential regional markets. Gippsland continues to attract buyers seeking lifestyle, value and connectivity, and Matt Johnson's strong local knowledge and reputation make him an ideal partner to represent the McGrath brand in the region. We are delighted to welcome the team to our national network."

McGrath Research* ranks the Latrobe local government area (LGA) second on Australia’s east coast for annual sales growth, with transactions rising 39.9 per cent in the year to Q1 2026, when it took an average of 54 days to sell a home.

“Buyers are attracted to the area’s affordability without the sacrifice of lifestyle,” said Mr Johnson. “As a regional city, buyers appreciate the connectivity of Traralgon and its access to some of Victoria’s best natural attractions - Ninety Mile Beach, Wilsons Promontory National Park, Mount Baw Baw snowfields, the Gippsland Lakes and wineries.

“Our clients range from local buyers in the normal real estate lifecycle of first home buyers transitioning to upsizers, aspirational buyers and eventually downsizers, to those from out of area. Buyers from metropolitan Melbourne and the south-east corridor come for the value-for-money proposition of larger homes on bigger land, Mr Johnson concludes.”

Although median prices for the Latrobe LGA in the year to Q1 2026 softened 1.5 per cent to $793,500, rents rose 4.9 per cent, supporting a gross rental yield of 5.19 per cent for investors.**

Mr Johnson has followed the McGrath brand for years. “John McGrath’s vision to improve the standard of service across the entire industry can’t go unnoticed,” he said. “The brand has pushed real estate standards forward for the entire industry. I feel privileged to bring a brand of such quality to our region.”

Recent sales

9 Flinders Place, Traralgon - $1.18 million

5 bed on 1056 sq m

1010 Traralgon-Maffra Road, Glengarry - $1.1 million

5 bed on 7.33 acres

147 Old Callignee Road, Callignee - $1,297,000

Lifestyle property on 5 acres

McGrath Traralgon is located at 33 Hotham Street, Traralgon

Ph: (03) 4120 2026