Anyone can sell a house. It might sound strange coming from a real estate agency, but it's true. An agent can suggest the highest price and the lowest fee, then cross their fingers.
At McGrath, we don't believe that our job is to just sell your property. Like we said, that's relatively simple. We see our role as delivering a premium price that would otherwise be unobtainable. We want our service to be so superlative, it justifies a lifelong relationship with you.
The McGrath Sales System starts with our five key philosophies:
This system, over the last 25 years, has delivered more record sales than any other realty business in Australia. Refined by John McGrath constantly over that time, we know the vital elements to a sale. At this point, it's practically a science.
The McGrath Sales System achieves better, the results are there. If you're interested in learning more, we'd love to speak to you.
We can find buyers for a good property at any time of the year. However, if your home has seasonal appeal – such as beach access in summer or a beautiful garden in spring, it’s worth waiting for those months. It’s best to avoid listing during the Christmas holiday period (December 20 to January 10) unless you live in a popular holiday destination.
On average, we find our properties take between two and six weeks to sell. This does depend on the area you live in, and you should add another two weeks to this for us to prepare your house and for your marketing campaign.
A well-presented home usually sells faster, and at a higher price. Start by de-cluttering – put excess belongings and furniture into storage and you’ll make your home look bigger. Tidy up the garden and make sure the front of your home makes the right first impression.
If a room is dark, look for ways to create more light. Quality taps and door handles can make an immediate impact for little investment, and a fresh coat of paint in a neutral colour gives the impression your home has been well maintained.
You only get one chance to make a great first impression. Investing a little in making your property look its best usually pays off with a higher sale price – however this is your decision. If your house is empty, it’s a good idea to hire some quality furniture. You’re selling a lifestyle, not just a home.
We have found public auctions to be highly effective, especially when there are competing buyers. Emotional engagement and competitive tension can lead to a higher result. Your alternatives include a private treaty sale, or public tender. Your McGrath estate agent can advise you on the best method for selling your home.
We've developed a proven sales system to maximise the return on your home. It starts with understanding your goals in our first meeting, and discussing ways to increase your home’s value and present it in the best possible way. Every detail can make a difference.
We know we can achieve the best price within the first 30 days of a home being on the market so we focus our energies on achieving that. We also know more than 60% of record prices come from out-of-area buyers. So it’s not enough to put up a sign – we’ll identify the ideal buyer for your home and design the optimum online and physical marketing mix.