Selling Your Home

CORONAVIRUS

At McGrath we are rapidly adjusting the way we do business to ensure we can help our clients successfully sell properties during this time.

 

From Property Inspections & Appraisals – by appointment, Facebook or Instagram Live, online auctions plus a range of digital property marketing tools - we are operating business as unusual, although it’s still business.

 

To help answer your questions about how to sell a property in the current market, read our Selling Real Estate During Covid-19 FAQ’s plus contact your local agent. 

Section 1

Understanding the real estate process and how to maximise your sale price

We believe that selling your property can be stress-free and exciting when you have the right knowledge and insights, partnered with a supportive real estate agent and sales system.

 

Let us guide you through each step.

 

 

WHAT ARE THE STEPS TO SELLING MY PROPERTY?

Section 2

What is a property appraisal?

A key first step when you are considering selling is to have a property appraisal. This is an easy and informal process that will provide you with an estimated market value of your property.

 

Read more about what an agent looks for when appraising a property, and how they determine the market value.

 

UNDERSTANDING THE VALUE OF YOUR PROPERTY 

 

Our local area specialists help home owners answer the question “how much can I sell my property for?"

 

They review:

  • Local market data
  • Wider market trends
  • Similar properties - sold in the last 90 days
  • Properties currently on the market

 

Plus, the following features of your individual property:

  • Location
  • Design and quality of the building
  • Size of the property
  • Number of bedrooms / bathrooms
  • Number of car spaces / parking
  • Appearance of the property
  • Condition of the interior including fixtures and fittings
  • Proximity to amenities such as schools and parks
  • Ease of access
  • Renovations and structural condition of the property
  • Areas for improvement
  • Local zoning restrictions
  • It's uniqueness and what makes it desirable

 

Our agents will summarise their findings and provide you with a comprehensive report on the local market with the estimated value of your property. 

 

3 STEPS TO GETTING A PROPERTY APPRAISAL 

 

Section 3

HOW DO I MAXIMISE MY SALE PRICE

What are the key decisions that impact the success of my property's sale?

 

When selling your property, you will be expected to make a number of key decisions. These decisions can directly impact how many buyers you attract, how quickly you sell and how much you sell for.

 

Here are some key considerations you should be aware of when selling your property and how they can impact the success of the sale.

01

CHOOSING THE BEST WAY TO SELL YOUR HOME

 

There are three key ways to sell a property in Australia:

 

  • Private treaty / private sale
  • Auction
  • Tender / expression of interest

 

Whilst your real estate agent will advise you on the best method of sale for your property, understanding the options is important so you can make an informed decision.

 

Your real estate agent is the best person to help guide you. They will consider the following elements before recommending the best method of sale:

 

  • Property type
  • Property location 
  • Market condition
  • Timing - how quickly you want to sell  
  • Personal preferences

 

Your agents goal is to sell your property for the best possible price and the method of sale is key. Discussing this up front with your real estate agent is an important piece of the selling puzzle.

02

CHOOSING THE RIGHT REAL ESTATE AGENT FOR YOU 

 

"Agents might look the same if you squint, but when you put them under the microscope, the differences are significant."
- John McGrath, Founder, Executive Director

 

When selecting a real estate agent, we believe the difference between employing a good agent versus a great agent, can affect your sale price by 5% to 10%.

 

We have over 30 years of experience selling properties, many for record prices. With a reputation of consistently outperforming our competitors on overall vendor experience. How do you identify the best agent for you and your property?

 

  • Do they have local real estate experience?
  • Do they have strong local market knowledge?
  • Have you seen how they perform at an open home?
  • Do you feel comfortable with the sales agent?
  • Are they strong communicators and do they listen?
  • Have you reviewed their sales results?
  • Can they provide strong references?

03

WHAT ARE THE COSTS OF SELLING A HOUSE OR UNIT? 

 

Selling a property comes with a number of costs – some are unavoidable while others are optional. As a seller, being aware of the main costs is important for budgeting and to ensure you are not hit with any surprises down the track.

 

The main costs you will be faced with when selling a property are:

 

  • Conveyancing / legal fees
  • Agent commission
  • Photography and property videos
  • Marketing costs
  • Renovations and cosmetic repairs
  • Styling to sell
  • Auction fee if appropriate
  • Home loan exit fees
  • Moving costs

 

It is a good idea to talk to your local McGrath real estate agent about the cost of selling a property in more detail. Being prepared for these costs can help the sales process run a whole lot smoother. 

04

WHAT IS THE BEST WAY TO PROMOTE AND ADVERTISE YOUR PROPERTY

 

One of the most important factors of a successful sales campaign is the marketing plan.

 

Creating one that reaches all possible local and active buyers, as well as pinpointing potential passive and out of area buyers, can have a big impact on your final sales price.

 

As the costs to market your property are separate to the agent’s commission, understanding the options you have at your fingertips is a good idea.

 

A strong property marketing plan could include:

 

  • Professional photography, copy writing, floor plan, video
  • Signboards 
  • Digital advertising
  • Real estate portals
  • Print media advertisements and editorial
  • Drop cards and property brochures
  • Email to agent’s database

05

USING DATA TO UNDERSTAND YOUR LOCAL BUYER

 

Knowing what your target buyer is looking for and what they value in a property can make a huge difference to:

 

  • The number of interested buyers you attract
  • How quickly your property sells 
  • How much you sell your property for

 

Your local McGrath Sales Agent is uniquely equipped with specific suburb buyer data which would include:

 

  • Real estate portal usage insights
  • Property configuration preferences - number bedrooms, bathrooms and other key features
  • Buyer migration - where are your buyers coming from

 

You may think "well what does that mean for me and my property?"

 

Knowing this information can help inform your marketing campaign to ensure the right features of your property are showcased and your marketing dollars are spent targeting the largest pool of interested buyers.

06

HOW TO PREPARE YOUR PROPERTY FOR SALE

 

According to our agents, styling and preparing a property for sale could add between 5% - 10% to the final sales price.  It can help attract more people and has a direct impact on the how quickly the property sells. Here are five simple and low-cost steps to improving your house or apartment for sale.

STEP 1  |  Curb side appeal

Even if you are not planning to sell immediately, a welcoming exterior is a wonderful thing to come home to each day.  Spending a few hours ensuring your property looks good from the street can pay dividends down the track. It helps create a great first impression and sets the right tone. It is important this looks great throughout the duration of the campaign, as people drive by at all hours of the day and night.

STEP 2  |  Make necessary repairs to your home

Sometimes cosmetic repairs take a while to complete, so it is worth getting onto these early. For instance, if your kitchen or bathroom need a refresh, perhaps the walls need to be painted, you need new tiles or the floorboards need to be sanded, getting onto these jobs well in advance of your property going on the market is a smart idea.

STEP 3  |  Declutter and remove personal items

You want buyers to be able to visualise themselves in your property; to feel an emotional connection. It is hard to do this if all your knick-knacks and family photos are scattered throughout the property. This is not to say everything has to go, it just needs to be refined.

STEP 4  |  Spring clean the entire property

A sparkling property is a must have when selling your home. Spending time cleaning every corner of your property is time well spent - and yes, that does mean inside all your drawers and cupboards as buyers open these up for a peak inside. 

STEP 5  |  Professional styling

Professional styling can add 5%-10% to the final sale price of a property. Talk to your local McGrath Sales Agent about who they would recommend to help you.

 

07

SHOULD I GET A PROPERTY APPRAISAL IF I AM NOT SELLING

 

Make smarter decisions by understanding the value of your important asset.

 

A lot of focus goes into the importance of having a property appraisal when you are selling, but an appraisal is valuable at any time.

 

A property is like any other asset, it can fluctuate in value. Regularly checking the market value of your property and local market trends makes good financial sense.

 

When you know the facts about your property, you are better equipped to make smarter decisions, decisions that can impact your current and future financial wellbeing.

08

NOT SELLING? HERE ARE FOUR OCCASIONS TO GET A PROPERTY APPRAISAL

 

EVENT 1 | Renovating your home

You are looking to renovate and want to know what buyers are prepared to pay more for.  It never hurts to align your renovations to your local buyer ‘must-have’ features.  Even if you are not selling right now, including popular features is always a win.  A property appraisal also gives you a benchmark against which to measure the value you have added to your property following your renovations. 

EVENT 2 | Completed Renovation

You have recently completed your renovations and are keen to find out the impact on your market value. Keep in mind in some cases it can take time to realise any capital gain. It comes down to how much you spent and on what areas.

EVENT 3 | Local market changes

The local market has fluctuated, and you are keen to stay on top of what that means for you.

EVENT 4 | Looking to invest in property

You are looking to buy an investment property and would like to understand how much equity you have in your property to help with your financial planning.

 

Section 4

What's next?

  • 01
    Find the best agent to sell your property
    A top performing agent can add 5% - 10% to the final sales price. Asking the right questions is key to finding the right agent for you and your property.
  • 02
    Find out how much your property is worth
    If you have decided to sell or are just keen to find out the value your important asset, a key starting point is to find out the market value of your property. This easy and informal step will ensure you are equipped with the right information to make smarter financial decisions.
  • 03
    Have a few more questions about selling your home?
    Over the years we have been asked a million and one questions about selling. We have combined all the key questions and answers for you to read.
  • 04
    Preparing your property to sell guide
    Looking to get started on the preparation of your property right away. Here is our room by room guide to prepare your property for sale.
  • 01
    Steps to selling
  • 02
    What is a property appraisal
  • 03
    Maximise my sales price
  • 04
    What's next?