Alex Jordan, Tony O’Doherty and Jon Iceton jointly take ownership stake in five Brisbane McGrath offices

McGrath Estate Agents today announced the important evolution of their Brisbane business as Alex Jordan, Tony O’Doherty and Jon Iceton will unite and partner with McGrath, to oversee the strategic expansion of McGrath throughout Brisbane.  This forms an unmatched combination of Brisbane’s most respected real estate leaders united by their shared vision and commitment to exceptional client service.

McGrath CEO John McGrath said, “I couldn’t be more excited about bringing together Brisbane’s best agents into one single ownership group with McGrath.  With Alex Jordan and Tony O’Doherty combining their strengths as Brisbane’s two best agents, and supported by other outstanding agents like Craig Lea, Brett Greensill, Cayle Blaxland and Amanda Becke, I have no doubt this will form Queensland’s most powerful real estate group.”

Mr McGrath adds, “This partnership represents a defining moment for McGrath in Queensland.  We are combining exceptional talent, deep market knowledge and a shared drive to set a new standard for customer experience in Brisbane and most importantly, deliver outstanding results for our Clients.”

Alex Jordan, ranked as No 1 agent in the Brisbane market concurs.  “Combining our experience and skills to create an exceptional offering for our clients and an operation that will nurture the next generation of talent is extremely important to us.   We want to help agents not only increase their business but to conduct real estate with the highest level of integrity and service standards rarely seen in the industry.”

Mr Jordan adds, “Collectively we are excited to have McGrath as our partner as we forge ahead with this new business model.  John is the best real estate coach in the country and a great life coach.  Having him as a partner brings a lot of opportunity for us to grow and he can help steer and guide us to a high level in all metrics.  He’s changed my life and my career, and we are extremely excited that all the agents that are part of our group will have access to John’s coaching and training.”

Mr Jordan has numerous accolades that also include being recognized as the Top Residential Agent (QLD) in the REA Excellence Awards in 2020, 2022, 2023 and 2024, top No 1 agent for McGrath for several years, and the recipient of the John McGrath Founder’s Award in 2021.

Tony O’Doherty, ranked as No 2 agent in Brisbane, joined McGrath in December 2024, has sold over $274 million in a twelve-month period.  As Principal of McGrath Bulimba, Tony has built a reputation as a top tier negotiator, consistently delivering outstanding results for his clients across Brisbane’s inner east. 

“For us, it’s not just about selling the property – it’s about supporting people through every step of their real estate journey.  So as an agent, its more important to build trust, not just about the asset but help them with the journey of where they are going and in a tight market, that is of the utmost importance.

“While stock levels are down 21 percent from last year with a significant decline in available stock, this creates more opportunities for the buyer.  The strongest sector is the family home with a good floor plan, and the precincts of Hawthorne, Bulimba and Balmoral continue to be healthy markets with the following buyer activity:

·       1 in 4 buyers are from within the area, either as upsizers or downsizers

·       1 in 10 buyers are from interstate

·       The remainder are from surrounding suburbs moving in to upsize or upgrade.”

Tony was also named No 1 Agent (QLD for REA Excellence Awards) in 2021, and No 2 in 2024.

Further market commentary (attributable to Alex Jordan):

“Brisbane is sitting very strongly in terms of market trends. We are seeing strong interstate and expat migration with larger budgets as the demographic changes.  Brisbane is undervalued relative to Sydney and Melbourne markets but also to lifestyle markets such as Byron Bay, Noosa and the Gold Coast.  Hence there is a big uplift in Brisbane values particularly for prestige properties where there is more potential for growth in terms of the lifestyle offering.  The improvement in infrastructure and investment as a result of the upcoming Olympics will add to Brisbane’s growth prospects over the next 5 to 10 years.

“I think this is the golden era for Brisbane.”

As Managing Principal, Jon Iceton will oversee the business operation of the five offices that will services all key markets of Brisbane including in the inner city, north, south, east and west of the CBD. It will also have a strong focus on prestige property and extending to acreage properties.

Mr Iceton concurs with his partners, “Joining forces with McGrath unlocks an incredible opportunity – not only for our teams, but most importantly for the clients we represent.  We are united in our commitment to excellence, innovation and personalised service.  This partnership strengthens our offering and enables us to bring an unmatched level of expertise, energy and market intelligence and reach to the Brisbane property market.”

The five offices will remain in Paddington, Bulimba, Wilston, Coorparoo and New Farm with 28 lead agents, and a rent-roll of 940 properties under management.