Kailani

Establishing a premium benchmark in the South Coast apartment market:

McGrath Projects was appointed exclusively in January 2024, shortly after construction commenced on this boutique collection of 16 premium apartments priced from $1.35 million to $2.75 million. With the previous agency having secured the majority of early sales, McGrath was appointed with five apartments remaining available, and instructions to sell three, with the developer retaining the balance for its own portfolio. The key challenge was demonstrating the quality and value of premium apartment product in the Batemans Bay market.

A targeted campaign spanning digital, social media, EDM, database marketing and local and Canberra press generated strong buyer engagement, particularly from the ACT. Despite an approximately eight-month construction delay, McGrath maintained momentum and converted predominantly owner-occupier enquiry into premium sales. Of particular note, a couple from the ACT discovered Kailani through the social media campaign, inspected the property and exchanged contracts that same day — demonstrating the effectiveness of highly targeted digital marketing in reaching motivated buyers beyond the local market.

McGrath sold all three apartments made available for sale, achieving $5.954 million in sales, including the $2.75 million penthouse. At approximately $15,500 per sqm, the penthouse established a record apartment sale price for the South Coast, demonstrating the ability to position and achieve premium value for high-end residential product in a regional market.