Grand Reve

Premium project marketing through changing market conditions

McGrath Projects was appointed exclusively by Kassis Homes (now The Reve Group) in January 2021 to launch and market Grand Reve, a 185-apartment luxury development in Castle Hill, with a total gross development value of approximately $216 million.

Positioned as a new benchmark for luxury living in the Hills District, the project launched with ambitious pricing at the upper end of the local market. Shortly after launch, NSW entered a three-month COVID-19 lockdown, requiring the campaign to adapt to changing market conditions and buyer engagement challenges. As the development progressed, competing apartment supply across Castle Hill also increased significantly.

McGrath Projects implemented a locally focused, predominantly digital campaign supported by targeted database EDMs, social media, print advertising and a dedicated, fully fitted-out showroom. The campaign generated more than 3,300 buyer registrations, with demand driven largely by local purchasers and owner-occupiers, particularly downsizers attracted to the generous two- and three-bedroom floorplans and premium finishes.

The campaign also demonstrated flexibility in identifying alternative buyer opportunities. McGrath Projects introduced an NDIS provider seeking to acquire 13 apartments in one line and worked closely with the relevant parties to facilitate a Section 4.55 modification, enabling the apartments to be adapted for wheelchair-accessible accommodation.

Approximately four months prior to Registration, we fast-tracked the delivery of a completed display apartment, significantly improving buyer engagement by allowing prospective purchasers to experience the finished product firsthand and supporting sales momentum.

Over the course of the appointment, McGrath Projects sold 151 apartments, representing approximately $166 million in sales, across the off-the-plan, construction and post-completion stages. The highest achieved sale was $2.4 million for a four-bedroom apartment.

This project demonstrates McGrath Projects’ capability in launching and managing premium residential developments, building sustained buyer engagement and executing sales strategies across multiple stages of delivery and evolving market conditions.

For more information, contact Adam Sparkes.