The Grand Residences

Strategic Sell-Down of Completed Residential Stock:

McGrath Projects was appointed in late 2024 by BDO, the Provisional Liquidator acting on behalf of the former Crown Group directors, to facilitate the sell-down of 87 completed apartments at The Grand Residences Eastlakes.

Completed in early 2022, the development had achieved just 46 settled sales from its original 133 apartments, leaving a substantial balance of completed and tenanted stock requiring a structured sales strategy.

McGrath Projects implemented a disciplined sell-down campaign focused on strategic repositioning, targeted market engagement, stakeholder coordination and transaction management. The project's complex history was addressed transparently, while value, certainty and purchaser confidence were reinforced throughout the campaign. BDO also supported an extended warranty period, providing an additional layer of purchaser reassurance.

45 apartments were sold between late 2024 and August 2025 — matching the number of sales achieved across the preceding five years, but within just nine months.

The campaign demonstrates McGrath Projects’ ability to reposition, market and accelerate the sale of significant completed residential stock within complex developer, funder and liquidator environments.

Contact Adam Sparkes for more information.