Nicole Prime - Principal in St Kilda and surrounds.

About Nicole Prime
I have been working in real estate for over 20 years and my passion for it has never wavered. I show up every day because I genuinely love what I do, and I understand the responsibility that comes with guiding people through such pivotal moments in their lives. I’m proud of my strong work ethic and tenacious approach, I don’t give up, I stay focused, and I always go the extra mile for my clients, whether they are vendors or buyers.
I am known for my clear communication, integrity and focussed approach, and I pride myself on being both approachable and highly strategic. I take results seriously, but I also bring warmth and humour to the process, because perspective matters. My strength is helping people find the right balance between emotion and logic, timing and opportunity, so every decision feels supported, informed and clear.
This has been my family's community for many years, and my husband and I have built our life here whilst raising our girls through our long involvement with St Kilda City Football Club, which reflects the values I live by every day; resilience, teamwork, connection and communication.
Surrounded by a like-minded team, I’m proud to deliver real estate with heart, integrity and genuine care as part of the greater McGrath network.