For Michael Fay, real estate is more than a profession; it is a natural extension of his passion for property, people, and long-term value. Michael brings decades of experience across the building, investment and rural sectors to his role at McGrath Coast & Hinterland, offering clients a rare depth of knowledge and a calm, strategic approach to every sale.

Combining traditional expertise with cutting-edge innovation, Michael embraces modern AI systems and marketing strategies. His ability to harness buyer audiences through predictive analytics and tailored digital campaigns helps position his clients’ properties more effectively in today’s competitive market. Supported by the strength of the McGrath network, this approach maximises exposure, attracts high-quality buyers and contributes to consistently strong outcomes.

Before relocating to the Sunshine Coast, Michael had already built an impressive track record within the industry, working with leading Canberra agencies, including McGrath, and achieving record sales across some of the city’s most competitive markets, a foundation that continues to underpin his reputation for integrity, strong negotiation skills, and a results-focused mindset.

Now proudly calling the Coast home, Michael and his wife have embraced the region’s lifestyle, community and natural beauty. Drawing on his background in building, development and property investment, alongside his deep local market insight, he offers clients a valuable perspective on asset potential and the true drivers of value, ensuring they feel informed and supported throughout their property journey.

True success for Michael is when his clients, both vendors and buyers, walk away feeling happy, confident and assured they’ve achieved the best possible outcome. Whether marketing a prestige acreage estate or a coastal lifestyle home, his commitment remains the same: to deliver outstanding results through insight, strategy, and genuine service.