What Do Home Buyers Look For? | McGrath
What Do Homebuyers Buyers Look For?

What Do Home Buyers Look For?

22/11/19 | 5 MIN READ

We are often asked, “what do buyers looking in my area, search for, and how can I ensure I am positioning my property in the right way, to the right people so I can achieve the best possible result?”  We thought you might be interested in our answer, into the insights we have around what buyers really want.

Value of understanding your local buyer

Knowing what your target buyer is looking for and what they value in a property, can make a huge difference to the number of interested buyers you attract, how quickly your property sells and how much you sell your property for.

Understanding buyer trends

There are two ways to really know your buyer….the first is to understand what the majority of buyers interested in your suburb are searching for on real estate websites.  What property configuration are they looking for – 2 bedrooms, 3 bedrooms etc what key features of a property are a must-have such as location, balcony, pool, granny flat, garden or views, the list goes on.

Secondly understanding buyer migration.  For instance, people keen to buy in your suburb might actually come from a completely different suburb.  You may think ‘well what does that mean to me and my property?’. Knowing this vital information can help direct your marketing campaigns to ensure the right features of your property are showcased and your marketing dollars are spent targeting people in the right area, to reach the largest pool of interested buyers.

Your McGrath Sales Agent is equipped with specific suburb buyer data and they would love to share this with you.  Click here to connect with your local McGrath agent.

Property features buyers love

There are however some spaces in a home that buyers consistently value over others, so if you are looking at selling, it is important that you spend time on these areas of your property as they will have a direct impact on how buyers feel about your property.  And after all we want them to fall in love with it, we want them to become a passionate buyer, as passionate buyers drive better sales results.

How you can maximise buyer appeal

Here are 5 key areas to focus on to ensure you are maximising your buyer appeal.

1. Make a great first impression

You never get a second chance to make a first impression, so getting this right is important. After all you want your buyers to be excited about coming for an open for inspection.  In fact, a lot of buyers do a ‘drive by’ before they decide if they’ll even come in for an inspection, so you want your property to shine.

  • Ensure your street front is neat clean and cared for, hedges are trimmed, grass verge is mowed, and the fence is clean of dirt and cobwebs.
  • Ensure your property number is clearly visible from the street.
  • The path is swept, or even better water blasted.
  • Garbage bins are hidden away.
  • Mail isn’t overflowing from the letter box.
  • Windows are clean and free of cobwebs.
  • The front door is clean and if needed has a fresh coat of paint.

2. Declutter and & style your kitchen

Kitchens are one of the most expensive rooms to upgrade and buyers know this.  Spending time and a bit of money on this room can help pay dividends come sale time.  

  • Clear clutter from benchtop – create the feeling of space by removing anything that doesn’t absolutely need to be on the counter .
  • Add appliances – if your appliances are out of date consider replacing them.
  • Fresh coat of paint – this can transform the space and ensure it feels fresh and clean.
  • New splashback – if cooking splatters have become a feature it may be worth replacing this.
  • Upgrade the cupboard doors – either change the handles, or change the cupboard doors to give your kitchen a whole new look.
  • Look to replace the benchtop – this doesn’t need to cost a fortune.
  • Consider options such as laminate if budget is tight or Corian if you have a bit more to spend.
  • Ensure good lighting – Lighting is an important feature in a property. Consider installing spot lights, changing your globes or perhaps add a pendant light for visual impact .

3. Freshen up your bathroom

Buyers love to feel a bit of luxury in the bathroom – somewhere to unwind at the end of the day.  Make sure your bathroom is:

  • Sparking clean – ensure your tiles and grouting are free of grime and your windows, shower screens and glass are sparkling.
  • Good fittings – replace cracked basins, toilets or tubs.
  • Good fixtures – if your vanity looks a bit tired, consider replacing this – it doesn’t need to cost a fortune.
  • Create space – Big mirrors make the bathroom feel twice the size. If space is tight, consider a wall mounted vanity, pedestal sink and clear the clutter from all surfaces.

4. Create a space for living

You want buyers to fall in love with your home, to really be able to picture themselves relaxing on the sofa at the end of the day.  The living or family room is critical for this.

  • Create a feeling space –Buyers love open plan living areas.  If your home doesn’t have that you’ll have to make the most of what you’ve got by decluttering the space, removing all unnecessary furniture and positioning the furniture you have left, to assist with traffic flow and conversation areas.
  • Fix the flooring – replacing floors is expensive and whilst it may not be in the budget to replace the entire flooring, ensure you clean your carpets and any marked or damaged floors are re-sanded and polished.

5. Highlight your outdoor space

We all love being outside, and buyers value this space enormously.

  • Add an outside entertaining area – if you don’t already have one, consider adding one before you sell as it will add a whole new room to your home and buyers love this.  If you have the space add an outside dining table with a BBQ and cooking area .
  • If space is tight, a deck or patio with comfy seating and shade may be the best option, or if you have a balcony add a table setting to give your buyers an outside living option.

Other buying a house or apartment tools and information

Our house and apartment inspection checklists 

Process of buying a house or apartment

Buying a property by auction

Negotiating a private treaty or private sale property purchase 


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