Monday 11 Feb 2008
February 11, 2008 – Sydney – Leading residential agency, McGrath Estate Agents, today announced its expansion into Sydney’s west with the opening of a new regional office in Parramatta. This is a strategic move in the company’s expansion throughout the key metropolitan precincts and will be a company-owned operation rather than part of its expanding franchise network.
Mr John McGrath, Chief Executive of McGrath, said the expansion is a natural progression as the Parramatta area is a fast growing region that presented excellent growth opportunities.
Parramatta has a thriving full service business centre that is one of the largest in the country with 250,000 new jobs forecast in the surrounding regions over the next 25 years. It houses global companies such as Coca Cola Amatil, Shell, Mitsubishi Electric and Pfizer and well as the public sector such as the NSW Police Force, ATO, OFT and the Attorney General’s Department.
“Parramatta is an exciting area with enormous changes evident over the past few years. The area is rapidly expanding and a logical hub for us to grow into the surrounding regions. This market shows great opportunity for us which makes it a most appealing region for us to link up with. Through the unique structure of our network we will also be able to cross-refer a huge number of buyers through our centralised database and weekly property magazine which will help open up new opportunities for the home sellers in the area.”
He adds, “The $1.4 billion dollar revitalisation of Civic Place, in the heart of the CBD, is one of the largest urban renewal projects undertaken outside of Sydney. This added to the recently completed Parramatta transport interchange and the expansion of Westfield Plaza, will have a significant impact on the growth of the district. I believe in the next few years we’ll see more young families seeking affordable housing choices in areas that provide key lifestyle amenities such as parks, golf courses and playgrounds. They will also take advantage of the important amenities that include schools, shops and infrastructure.”
Mr. McGrath explained that his company would focus on handling the better residential properties in premium suburbs adjacent to Parramatta, such as Oatlands, North Rocks and Carlingford. “This is a logical and synergistic expansion to our key business model. We believe our 6-star customer service model and offering will have appeal to both vendors and purchasers, as they benefit from our ongoing focus on superior marketing, service and technology.”
The state-of-the-art Parramatta office will also have a training facility, and act as a regional hub to support the expanding McGrath franchise network. It will initially have a sales team of six area specialists servicing the region. The team will be led by Regional Sales Manager, Katina Giannos.The new McGrath Parramatta Regional operation will service from Merrylands in the southwest up to North Rocks in the north, Ermington to the east and Wentworthville to the west. Key suburbs will include North Parramatta, Carlingford, Oatlands and North Rocks.
The office is located on Level 4, The Barrington, 10 Smith Street, Parramatta. Phone: 9407 7800