Monday 23 Oct 2006
October 23, 2006 – Sydney - Leading residential property group, McGrath Estate Agents, won Best Corporate Website at the Real Estate Institute of NSW Awards on Saturday night.
Applauded for its highly interactive site, McGrath’s “lifestyle” property search feature is a key component of the company’s new website that was launched in June 2006.
“We are delighted to see our website recognised by the industry as it is a major part of the way we do business and consequently, we have invested an enormous amount of time and effort into its look, feel and content”, says John McGrath, Chief Executive of McGrath Estate Agents.
In creating its user-friendly site, mcgrath.com.au has moved away from the traditional online property catalogue to a more human and interactive experience.
“We have always aimed to set benchmarks in customer service, technology and professionalism. With over 90% of our buyers using the internet as their main research tool, our focus continues to be more human and customer-centric,” adds Mr. McGrath.
“The improved functionality of the site allows site visitors to access the information they require faster and easier.”
Figures released from Australia’s leading property portal, realestate.com.au confirm the important role that the internet plays in property transactions –
- 70% of Australians have access to the internet
- 75% of people using the internet have a better or more productive interaction with their real estate agent as a result.
- 60-70% of people first hear about the house they purchase via the internet.
Recognising that an increasing percentage of buying decisions are made or influenced by women, changes in the look and feel of the mcgrath.com.au site reflect a softer pallete, expanded search criteria and photo selection. The redesign of the website took over six months.
McGrath’s top searched Sydney suburbs since the launch of the new site in June 2006
1. Leichhardt
2. Paddington
3. Hunters Hill
4. Terrigal
5. Annandale
6. Chatswood
7. Bondi Beach
8. Lilyfield
9. Rozelle
10. Coogee
